Liquid Death boldly redefined bottled water, packaging it in sleek, heavy metal-inspired aluminium cans instead of conventional plastic bottles.

The brand embraced dark humour and unconventional marketing tactics. Events like "Death to Plastic" parties, ignited conversations and propelled the brand to stardom.

As consumers became more environmentally aware, Liquid Death's commitment to recyclable packaging and ocean cleanup struck a chord, driving loyalty and sales.

From the founder Mike Cessario’s imagination to the “fastest selling water brand off shelves” in Whole Foods, Liquid Death became a $700 Million brand in 2022.

Its meteoric rise is a testament to the unbeatable power of innovative branding and marketing.