The Land Yacht that sank 118,000 times, conceived in the late 1950s, as an audacious attempt to redefine the American automobile market, The Edsel was aimed at filling the gap between the utilitarian Fords and the upscale Mercurys and Lincolns.
Ford Edsel Emblem.
It was a fairy tale that was meant to happen, but then reality hit America like the recession did that year.
Starting from Quality control issues to bad fuel economy of the car, people started losing interest and soon a $400 Million investment in the future of Auto World, was reduced to a business case study.
The Edsel offers a stark reminder of what “Bad Timing” and “Wrong Product” can do to even the best.
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